| As one of our more "guerilla" marketing services,
COLLEGE MARKETING.COM offers a sticker placement service. This service has some unique positive and negative aspects. Among the positive features of a stickering campaign is an ability to quickly raise the awareness of the message on your sticker. This works extremely well for driving traffic to a website or to increase "brand" awareness. Stickering has been used effectively by record labels, magazines, food and beverage products, dot.com companies, etc. Stickers can show up in unusual places and, thereby, escape the commercial clutter of the more traditional advertising vehicles. We can place stickers on or off campus. The most common negative aspect is that stickering can produce complaints from school authorities. Advertisers should be prepared to receive complaints related to any stickering campaign. We recommend that stickers be no larger than the palm of your hand. We charge 60 cents per sticker for our placement service. |